Promoting Your Brand Early

 In the U.S., software companies gave free trial software with limits on data size to students along with text books. These included word processing, spreadsheet and data base software. The idea was to get them used to their software so they would be future customers after they started working.

On similar lines, JIS Group conducts educational Expos in Kolkata and other cities for felicitating school toppers. They could be potential university students for JIS. One such Expo, yesterday at Kolkata, at an audi in Alipore. 

A New Adventure Begins

 Joined JIS University on April 29th as Pro-Vice Chancellor. It's a private university with campuses in Kolkata and nearby. Spans a range of departments from Pharmacy, Science, Law, Management, Engineering to Agriculture and others.

My office is in Agarpara, on the outskirts of North Kolkata. There are possibilities of increasing reach, awareness, and perhaps upgrading the student and faculty experience, alumni support and so on. Probably similar to some experiences of mine elsewhere in a wide variety of institutions, or business schools. Other priorities will be set after discussions with colleagues at the top level and faculty, students, alumni.

Looking forward to also catching up with friends in the East, and visitors of different kinds- official guest lecturers to personal friends. I have a possible Golf-playing opportunity too, to be explored. Will keep readers posted. It's early days yet..