We often concentrate on the positives, and successful products. But there are a few products that have failed, after having had a great pedigree, and a huge initial success, or interest from many users.
I am not talking of airlines, though there have been a few of those too. Maybe Yahoo, and others like Yahoo. In particular, this is about Google Plus. Seemingly, this product had everything going for it. A good pedigree, being from the Google stable, and a good interface for connection, easy access through a Google account, as another app.
Why did it fail? Was it just a poor conceptual imitation of facebook? Since facebook was already a platform of choice for most, was there a cool reaction to another similar product? But then, Instagram did succeed in taking people away from FB, so why not Google Plus?
I don't have a ready answer, but I personally was never enthusiastic about it. May have tried it, but unlike Google Photos, or Blogger which I continue to use, I found no motivation for using this one.
