Repositioning

 For a brand of any kind, repositioning involves changing its perception by the targeted market segment. 

For Hindi films, these are some examples-

the character of a bandit/daaku/dacoit used to be a dhoti clad, moustachioed character carrying a longish rifle for many years -until Gabbar Singh came along in Sholay. Tht changed the perception of the villager-dacoit. This one was more sophisticated.

The hero never got into comedy..there was always a separate character doing comedy, until Amitabh and his drunken solos came along. The hero became an all-rounder, and did everything himself- dancing, comedy, action.

Same with the heroine, to some extent. She also tried out her vampish side, becoming a grey character, a seductress, etc. And did 'Item' numbers in others' films too.

Indian films themselves used to be technically backward in special effects etc. Bahubali and the recent crop like Robot, RRR etc. have changed that perception too. Though song and dance rules, as before. Natu, natu..

Treebo and Creative Posters

The hotel I am at has a lot of funny posters.

1. What did Narendra Modi say when he checked in at Treebo? Achche din aa gaye.

2. What did Gabbar Singh say when asked about clean rooms at Treebo Hotel? Iski guarantee milegi. Baraabar milegi.

3. The stay at Treebo  is so memorable that even Ghajini remembers!

4. Sign at the bar. Guys without a shirt. No Service. Girls without a shirt. Free drinks.

5. Rates for our Bartender's answers to your wife's phone call.

    He's not here. $ 1.

    He just had one drink. $ 2.

    He never came in today. $ 3.

   Never heard of him. $ 5.

6. What did Leonardo DiCaprio say was the difference between Treebo and the Oscars? Treebo did not make him wait.

7. In case of a fire, use the staircase, not the lift. And Do NOT stop to take a selfie.

8. What was Mogambo's reaction to a stay at Treebo? Mogambo khush hua