Showing posts with label Kirloskar. Show all posts
Showing posts with label Kirloskar. Show all posts

Mutual Admiration Societies

 How many have you formed? Alas, non-living objects can't speak, or else we could have had thousands.

But with humans (not bots, yet- don't know enough of them or about them), we can have some. I have experienced this at all stages of life. One of my first officially recognised ones was with Meghna Sinha, who used to write a blog while she was a student. Later, we met a few times, and bonded over books and coffee, and other beverages. 

The others include a few more students of IMT Nagpur, some of Kirloskar Institute, a couple from PES and IFIM B School, and some of IIM Indore. NMIMS too, I guess... faculty included, in most of these. 

Anusha Soni of Bhopal who I met during her IIM Indore IPM stint, was one. We bonded over Guavas, Golf and small talk, and she treated me to a lunch in my hometown Pune (I think it was her first salary!) and came home too. 

Prachi Jain and gang was a delightful bunch of Ph.D. scholars at IIM Indore, and we have had fun outings in Delhi, Indore and one in Kolkata with a gang member recently.

Abha Kulkarni and Sheetal Garg have been members of an MAS for many years now. 

Pallavi and Shafique, naturally, because GB calls us twins- all three!

Shatakshi (the confused genius), who I did not teach at IIM I, and Anushka Mishra who I did not teach at Kirloskar, also.. due to Fb and later, physical meetings. 

Natasha Kothari, who I met at a wedding, and Rimjhim, who I met through a music group I am a part of with her Mom!

Of course, there are more, but let me list those in MAS part 2.. to be continued.



Teachers Can Make a Difference

 I have been into teaching for as long as I can recollect, and I have also been a student a long time. Based on these many years, I would say that students are influenced by teachers-some of them, at least. The reasons may vary, but a strong human connect is usually one of these reasons. I often meet past students that I may not even have taught, and they share stories, opinions and views that echo these thoughts. You may be the cat's whiskers in your subject, and that awe initially may overwhelm a student. But what remains after distillation is a welcoming, supportive attitude towards the student, is what I think. In other words, a human connect and interest in their life.. and career.

Many students express what we couldn't in our generation. That is a great feeling- to receive a message on Social Media (got one from far away in Dubai yesterday), or a meeting set up in quick time over facebook (happened two days ago!), or just hearing them talk about bygone days on a forum somewhere.

I am in touch with many from IMT Nagpur, IIM Indore and Kirloskar Institute, for some reason. And some from IFIM and PESIT (now JagSoM and PES Univ). A couple from XIM and Vignana Jyoti too. Without exception, they are warm and chatty whenever we meet. Hopefully, this will go on forever!

I have also had a few students of Golf, including faculty and Doctoral students who were not in my area (Marketing).

Cheers to all students everywhere!

What I Got From my Employers-2

 The second in the series in Kirloskar Institute, Harihar, known also as KIAMS. 

Great ambience, learning from working executives- we only did training programs initially. The 2 year MBA came later, in 1998.

Wonderful students, from batch 1 onwards. Still in touch with Savitha, Nidhi (found out they were roommates, recently!), Achint, and met a few more too along the way- Sunil Kataria, Shweta Agarwal, Dheeraj, Smita Mohan, Vidya TC, Swapna (both in Singapore last), Sharmishtha, and Sudeshna and Nishka (with Vikram, her hubby too), Jogeswari, Padmapriya, and long ago, Aditi Sood in Kolkata before she went abroad.

An 18-hole Golf course where Gaur, Dhanapal, Vijayakumar and I played, learning from Sadanand, and the Caddies who were experts on that course. Thankful for that experience which is worth millions!

A great library, with practitioner-oriented books. Cases from Harvard, some of which became my favourites for teaching B to B marketing. Videos on Benchmarking Business Process Re-engineering, Sales (Who Killed the Sale? was a good one), Globalization with Kenichi Ohmae were the highlights.

Wrote my first book- Marketing Research-while I was there.

Many friends from the staff- we partied regularly. Pavan, Rajesh, Yuvaraj, Karibasappa, Paramehwarappa, Umesh, ...

January 2024

 The month has ended, with a lot of happenings. Some I recounted earlier, but I also managed to travel for work to Coimbatore via Chennai, and met a couple of old friends and Golfers in both these places.

Below- the three of us on our last outing at Kodaikanal, in 2022 August.






I met both Dhanapal and Vijayakumar when working at Kirloskar Institute in Harihar. Along with a friend from Mysore Kirloskar company, YK Gaur, we formed a Golf team of sorts, and tried playing whenever we could- the Golf course was ours for the taking, just a 500 metre walk from our homes. 

We also had caddies who were part-time coaches, having lived and played there for many years. We also had Sadanand, a coach who visited us from Belgaum once in a while. We were there between 1995 and 2001, and played a lot of Golf.

Since then, we also played at Nagpur (Vijayakumar and I with Ravi Gadgil). And took a few Golf vacations to Kodaikanal and Wellington near Ooty, and once to Munnar.

Hope to get one more under the belt this year, maybe at Kodaikanal again.


Some Corporates I Encountered

 Worked for Living Media group, the publishers of India Today, in my first job. Before that, Widia who made cutting tools in Bangalore, for my internship.

Marketing Research company, MBA in my second job out of Bangalore and Mumbai. Met Muthu here, and we remain friends to this day.

The Kirloskar group, which founded KIAMS at Harihar. They had many engineering companies like KBL, KOEL and KPCL. We wrote a capstone case on KPCL, and did a BPR consulting project for KOEL.

We recently did MDPs for Whirlpool and the Tata Group (Retail) while I was at IIM Indore. This entailed some research into their operations. Of course, there were other MDP participants from various companies. At IMT Nagpur, we started an MDP for Asian Paints.



Golf in Business Schools

Prof. Harsh Vardhan above, and Arunoday, Rajat Verma below, try out Golf

at NMIMS Bangalore.



                                                         and of course, I do too.


 I have always wondered why Golf is not part of a business school -either as a part of the curriculum, or as an extra-curricular activity. There are good reasons why they say Business School students are successful due to networking which happens there. If that is the case, networking skills also take you places later, in the corporate world. And Golf's a great way to go that way. 

We were plain lucky to have an 18-hole Golf course 500 metres from home at Kirloskar Institute, harihar. Thanks to the Kirloskars, we played Golf like millionaires do-everyday!

At IMT Nagpur, a few years later, I managed to construct a green by simply asking our normal landscaper to create one and maintain it! All we did was procure a cup to hold the ball, and a flagstaff! And we played till I was there, training quite a few students (girls included) and a few MDP participants! They all enjoyed it, without exception. 

At IIM Indore again, I played on our cricket field, with imaginary greens on either side. Natural tee boxes were at the elevated ends. Again, I took a few MDP participants and faculty to play-they all enjoyed it. Some students too, on request, and they are now my friends for life!

Why is it that we are reluctant to do things that might do the student morale a lot of good? 

My Avatars on earth- 3

The roles I played, admired and would have liked to play are captured in this series. This one is about Bond and bonding..


Above- my longest stint was as a prof. at Kirloskar Institute- students from there are still in touch.

 Above- I imitate my favourite James Bond- Roger Moore, at a wax museum. Below, the bond with IIM Indore gang of trailblazers.

 ..and bonding over dinner, or carrying a Mashal with faculty colleagues, at Indore.


A Friend Retires


A friend (right, above) retires this month to go back to his hometown, Chennai. And I am happy that I can bug him a little more when we meet (more often) on our Golfing trips together. We have known each other since my days at Harihar (1995), when we worked at Kirloskar Institute. Also played Golf together at the wonderful course we had on campus.

I learnt a lot from him, including some of the niceties of SPSS. He is a natural teacher, and has also co-written a chapter in my Marketing Research book (on its way to a fourth edition soon). I was happy that he joined IMT Nagpur, where he has been the last few years, teaching HR at first, and then Analytics, which is his forte. He has helped countless people with their Ph.D. s, officially and unofficially.

I am happy I am in his list of friends. Happy retirement, Vijayakumar.

Friends

This is not about the TV serial, but my friends. Friends are great, for many reasons, and it doesn't matter where they are- next to you, or in another corner of the world, as long as you connect when both are inclined to connect (HMT watches had a slogan once- If you have the inclination, we have THE TIME).

I am energised constantly by my friends-online and offline. It helps to meet sometimes, obviously, but that's not always possible. Where it is, I try, whether it's a work trip or a holiday. Most times, I am able to meet an ex-student, or a friend I haven't met in a while, and share lovely conversations about the good old days. In terms of numbers, many are from IMT Nagpur, my IIM Bangalore batch, Kirloskar Institute, PESIT, IFIM and then, IMT G, IIMK, IIML, VJIM, and of course, IIM Indore (my second longest stint after Kirloskar Institute-I love poha).

Sometimes, we end up playing Golf, but just chats are great too, over a beer or coffee. Sometimes I bug my friends to write cases or give guest lectures (ha, ha, beware!), and some actually oblige. But more often, there's no agenda, it's purely for fun and joy.

Here's to more meetings with friends, or chats online-these happen regularly too. I notice people asking me for advice these days-all that grey hair probably makes them think I know something they don't -wink, wink...

In Praise of the Malayali

I am not a fan of boiled rice, but I used to like the seafood whenever I ate it during my stay at Calicut- Paragon was one restaurant we frequented. Fish Moily in particular was one dish that I liked a lot.

People from the state of Kerala have been pioneers in the art of working abroad, and though many have focused on the Gulf/Middle East, there are some in all parts of the world. And invested their earnings back home, making Kerala prosperous. Those that lived outside also were cosmopolitan in outlook.

I have had lots of students of Malayali origin at Kirloskar Institute, and they were generally very good students. A couple are in these pics.


Some names that I remember are Dheeraj, Vidya TC, Sandhya Sajeev, Pooja Daniel, Smita Mohan, Sujit, Mamta,...of course, I have had Malayali students at other institutes too, but not as many in number. And, Uday Damodaran has been a friend since IIMB days, and a colleague at two  B Schools.

I once met P.T. Usha, the athlete, at IIMK (her hometown is close by)-a highlight of my stay. The memories of Calicut and the staff there at IIM are good. Years later, my secretary at IMT Ghaziabad was from Kerala too. Though there is a lot of commie activity within the state (leading to near-zero industrialization), the greenery and generally nice behaviour one-to-one compensates. This (Calicut) is the only place where I had a home (rented) with a Jackfruit tree, pepper creepers, and coconut trees. A pic taken in the house, with my brother and the kids, below.

Speaking from a marketing academic's standpoint, they have probably had the best advertising campaign for tourism- God's Own Country was the branding slogan.

Writing a Book Versus Reading One

Above-my autobiography (the second edition). Pothi.com is the publisher, and it's sold through the Flipkarts of the world.

Reading a book is far easier than writing one. But I have somehow written more than one. But when someone casually says, "Any new book?" to me today, I wonder how I wrote any of those.

My first was a text book. I had just begun teaching Marketing Research in Indian B Schools, and was struck by the need for one which used computerised data analysis rather than just theory. So I wrote one, with help from students of Kirloskar Institute, and staff there. Now, there will be a 4th edition this year, with cases written by IIM Indore students-coming soon.

Then, a Services Marketing text was born while I worked at IIM Kozhikode. The third was a book on International Marketing, and the fourth, my autobiography, which was published in the Print-on-demand mode by pothi, an innovation in India at the time.

Then came a book with Bhagyalakshmi Venkatesh, on Brand Management, a limited edition for IMT Distance Learning program.

Now there are plans for an edited book on Digital Marketing Cases from India. Some of my alumni friends from IMT Nagpur and elsewhere have contributed.

Mallus in My Life

There have always been some Mallus in my life. To begin with, there were the nuns in my convent, early in life. I remember one in particular, who taught Hindi, and pronounced all the bindis..hoom instead of hoon is what I mean.

Classmates, if any, were NRIs or at least non-natives of Kerala, until IIMB. Senior was called that to distinguish him from Junior- Nanda Kumars both. He was the genuine article from Kochi, along with one Uday Damodaran. Later in life, I had Rameshan as a colleague and Revi as a good friend, both from near Kozhikode. Revi was a cocktail expert, and we may have created and had hundreds in those two years. We also went fishing and on family picnics.

But in between, I also had a few students in Kirloskar Institute, some of whom were Gelf-returned. I am in touch with Vidya TC, Smita Mohan, Dheeraj even today. (here he is, with Jayasimha)
Later students include Sreeram and Gowri from IMT Nagpur, along with Unnikrishnan. Padmapriya became an honorary Mallu by acting in Malyalam films-she was also a student at Kirloskar.

Of course, since I worked in IIM Kozhikode, there were quite a few who worked there too- Unni the prof., and John (a couple of them), Shaji, Kunhikrishnan and Kurup (he usually had a flower in his ear, Indonesian-style) in admin., and many more. Of course, Uday was also there, as a colleague.

Thomas was a close friend at Vignana Jyoti, Hyderabad. Hilarious, and great at coining nicknames for people, he and I must have had a zillion biryanis at Garden restaurant, at Clock Tower. He had also worked at U.B.'s brewery before, and was always telling me how little the cost of beer is for the manufacturer.

My Past Bosses

My Bosses over 20 odd years


This one should be a super hit (as they say in Bollywood), as bosses and spouses are the most talked about (maligned?) people on earth.

Boss at the Ad Agency: A lady was my first boss at this workplace. I was a fresher, and I felt she did not make use of skills (ha!) that I had. But I did learn how to be pushy from her. She was not that good at her work, but adequate for a small agency that had no ambition. My (women) colleagues did not like her one bit, and my (male) colleague Sunil Jariwala who was in media, was also fairly cool. She wrote my first appraisal in my work life, and it was not flattering. I did not stay long enough for the second appraisal.

Market Research Company: At my second job, the bosses (three of them) I had (C.K. Sharma, Matthew Paul and Shyam Sunder) were some of the nicest guys on earth. They were very democratic, and being from a similar background as mine (an IIM), maybe, were understanding. They gave me challenging work to do, and appreciated good work when I did some. I was rapidly transferred to their biggest territory (Mumbai), and they were cordial even when I left to go to the U.S. I really enjoyed my work, though the pay was not so great.

My Ph.D. guide at Clemson (Mike Stahl) was great, a very focused guy, and but for him, it would have taken me much longer than three years. He was quick with feedback, and pushed for acceptance from other members of the committee if he was convinced. When I see some struggling doctoral students in India, I am reminded of my good fortune.

At Lander, my Dean Dale Molander was very respectful (because I could teach quant subjects?), and supportive. Quanti teachers got a lot of respect in the U.S. anyways. He was also a very straight-talking and easy-to-get-along-with guy.

My first Indian academic boss (A Jesuit Father): At Bhubaneswar, I was aghast when I attended my first faculty meeting. It was more like a discourse in a Sunday Mass, and the boss was unstoppable. Anyway, I got into a fight and left fairly quickly, but it bothered me for a long time, coming from a democratic system in the US where faculty even voted on critical matters. This guy was also vindictive, and left a bad taste in the mouth.

Boss at Hyderabad: An officer and a gentleman is how I would describe this guy, ex-Air Force officer and ex-faculty member at Administrative Staff College (ASCI), who saw us through the initial few years. We jelled well. It was a nice experience while it lasted- about three years.

Kirloskar Institute: Boss No. 1: He had pedigree (had been at IIMA for donkey’s years), and good teaching style, but was somewhat introverted. We got along fine, and I learnt how to invest in infrastructure (intellectual) from him. We had a great collection of Harvard cases, films and business books. One of the films we used there, called “Who Killed the Sale?” was a classic.  We also had great visiting faculty from IIMs and elsewhere. We also valued people- salaries were twice those at other colleges.


Boss No. 2: Though not as illustrious as his predecessor in management training, he was a great human being, respectful and nice to work with. He succeeded in getting an MBA program going at Harihar, and genuinely wanted the good of the institution and all stakeholders.


Boss No. 3: A devil incarnate, and my first inspiration to strike out as a director. Absolutely without scruples. I had the most altercations in my life with this guy, and I don’t think they had any impact on him, as his skin was too thick. Teflon coated, as U.S. president Reagan was once called. (Some Teflon may be good for the boss, but not too much.)


At Lucknow: He was a director with a reputation for leadership, and I had no trouble at all from him. He had a lot of finesse in dealing with people, though it was apparent that there were many who did not approve of him. But then, a leader or anyone in an administrative position can rarely please everyone. One of his bad traits was getting less than qualified people to teach at IIML, but most IIMs were in dire straits for faculty, so maybe there was some good in that. I don’t know.


Other academic bosses: Boss No. 1: A very shrewd guy, managed his self-interest, but not that of his team. Did not have a clear plan for the institution, except claiming to be high and mighty. Lived on his past reputation, mostly.


Boss No. 2: Another inspiration for my directorial ambitions. Had a severe case of verbal diarrhoea, and people ran miles to avoid getting into the trap of his one-way communication. But a relatively ego-less guy, and therefore easy to get along with if you could tolerate the earlier-mentioned fault.


I become the boss: I also have a few (!) faults. I am the big-picture guy, not too target-oriented, tough, and so on, but I believe I am easy to work with (mostly), and concerned about an individual’s development. I also delegate extensively, and (I believe) give enough rope to people to hang themselves. I have no illusions of greatness (either mine or anyone else’s)- I believe we are all fallible.




Celebrations

 Vijayakumar, above and below. Dhanapal who was also a colleague at Harihar, and Gadgil, who I met later at IMT Nagpur.
 Some students of Batch 2, with my colleagues in front row-below.
 Nidhi from Batch 1, KIAMS,  at Indore recently with her Dad.

Celebrating 480,000 views of this blog with an excerpt from my autobiography. If you want to read more, you can download the free ebook version from the link at the end (though I cannot imagine why anyone would want to)-

Chapter 9:   Harihar: My Golfing Days


The Kirloskar Institute of Advanced Management Studies was a small but high quality residential place for training executives. It was on the banks of river Tungabhadra, in a two-street town. There were two factories there, one owned by Aditya Birla group, and one by the Kirloskar group. These were on either side of the river. An arc-shaped building was the hostel for executives, overlooking a cricket field. Our boss, Prof. Korgaonker, was an ardent cricket fan, and we played a lot of tennis-ball cricket on this ground with our visitors. They were usually twenty-over games, precursors to today’s Twenty-twenty cricket.

A lot of executives came there for the 30-odd programmes we ran through the year. They were from different companies of the Kirloskar group, and from all functional areas like materials management, sales, marketing, international marketing, production, strategy and maintenance. Most were engineers, with no formal management degree. Their work experience ranged from 2 to 20 years. Initially, we got visiting faculty from IIM Ahmedabad (India’s top B school) to handle many of the teaching sessions. They flew to Bangalore from Ahmedabad, usually after a change of flight at Bombay, and then drove about five hours to Harihar. They went back the same way, after a day or two of teaching. This was a difficult way to do things, but it created tremendous brand equity for the programmes we ran. No expense was spared to get the best training materials including cases from Harvard Business School, and training films on diverse subjects like Globalisation, Benchmarking and Business Process Reengineering. The library, though small, was of a high quality, and I have rarely seen such a good collection of intellectual resources in one place since.

We designed training programmes, coordinated them and ran them. Since we (resident faculty) lived on campus, a small walk away, it gave us lots of time to do other things. One discovery I made was that there was an 18 hole golf course in the adjoining campus of Mysore Kirloskar Ltd. And there were not many players. Making use of my FIL’s (Father-in-law’s) old golf set (he had been a long time golfer in Pune), and with a couple of friends, I started playing. The caddies (guys who carry your bag of golf clubs) were my main teachers, and Gaur, a general manager of the company, my usual partner. We made it a point to play at least a few holes everyday, and sometimes the full 18 holes on a holiday.

I did not have this easy an access to golf ever again. But those few years, we played almost every day. Dhanapal and Vijayakumar, my colleagues at the institute, were regulars. Visiting friends and some students were also introduced to the game, and were quite fascinated. My friend Gaur was a smoker, and I usually smoked one cigarette with him at the end of the day’s play- on a regular golf course, the 19th hole is usually a bar! But the smoke and chat were a good substitute. I don’t know why, but socializing improves a lot when one drinks or smokes, at least for men. Maybe we need additional stimulants to awaken our non-existent social skills.

I re-read the P.G. Wodehouse golf stories after I started playing, and enjoyed them much more. “The Clicking of Cuthbert” was one of these. Golf is a serious addiction, but I must say that my wife and kids did not really complain. I played other games before and after this, but golf remains one of my favourites. It is fun to play, looks easy but is pretty tough, and teaches you that in life, you are really competing with yourself. It is also a great stress-buster, because it forces you to take a long walk in green surroundings. It cured the deficiencies in my eyesight as well, and I got rid of my glasses during that time. If you imagine the ball to be your boss’s head while hitting it with all your might, the game takes on a completely new dimension. This viewpoint is highly recommended, unless you are the boss, of course!

After some time, we decided to launch a regular residential MBA program there, as the training market in the group companies was getting saturated. We launched a program, interviewed students and started classes within a short time after the decision. Our headline was “World Class Management Program from the House of Kirloskar”. We did not find the need for AICTE approval, as the program was of high quality, and we were sure of acceptance from students and corporates.

We had a lot of new things to do, like hostel administration, solving student issues, placement promotions and so on, after the PGDM program started at Harihar. Separating boys’ and girls’ hostels became one of the major issues. Though opinion was divided, we finally bowed to convention in batch 2 and separated the two. Placements were a problem initially, and despite all the usual tricks of the trade being used, fell short of students’ expectations. Later, I learnt that they always fall short of expectations. Also, that a student rarely stays more than a year in his first job, even if he claims it is a dream job. In other words, I learnt to take everything with a pinch of salt!

Among the things we did for admission promotion, was making a film. Completely shot on VHS video, with the help of our resident Harihar videocameraman, and scripted by me and a colleague,  Dhanapal. We used interviews with students of batch 1 as our main theme. Many of them performed like pros, and we edited the material into a 15 minute movie. We rented a TV and VCP at each venue, and started admission interviews with a screening. The great location and infrastructure of the institute helped to attract the students, as did the Kirloskar brand name.


Some world class tourist places were within easy reach from Harihar, and we went there quite a few times. Goa was a 9 hour drive, and I spent three Diwali vacations there, with family. Jog falls, which were mesmerizing in the rainy months of June- August, Hampi, with its ruins of Vijaynagar empire, and Belur-Halebeedu, with the exquisite temple carvings, were all within 4-5 hours driving distance. Closer, there was a river bed in a village called Rajanahalli where we went for afternoon or evening picnics with our own food and drinks.

We also did onsite training programs for Kirloskar group executives, and I traveled to Pune, Nagpur and Jaipur for some of these. At Jaipur, among other things, we saw the movie Mission Kashmir in the palatial Rajmandir movie theater at Jaipur. Another program was done at a hotel next to the Osho ashram in Pune, and we heard the evening music and partying next door.

I got all round admin. experience as I coordinated almost every administrative activity, including admissions, placement, MDP and so on. One good decision we made was to align with CAT for our admissions. This gave us instant visibility in the ‘good students’ segment. SDM institute (at Mysore) started around the same time with their PGDM, and in one early survey of B schools, KIAMS and SDM were tied at rank 30. Later, with a proliferation of surveys, it was tough to keep track of ranks. Also, B schools started mushrooming everywhere, and of all kinds. KIAMS also never tried cashing in or scaling up, and it was both a plus and a minus. Minus because scale gives you visibility (like in the case of ICFAI), and plus because you can be selective about student intake. And, it is a pleasure to teach smaller classes.

Prof S.N. Chary was our director when we started the MBA, and stayed with us through the first year of the program. Then he went back to IIM Bangalore, where he had been our professor. The new director after him had no clue of how a great MBA programme is run, and the disillusionment forced most faculty to desert the institute. I think my first inspiration to head a B school came from him, because if he could do it, so could I, was my logic.

But the next move happened not as the head, but as a faculty member at IIM, Lucknow.
*****
 The promised link to the ebook.

Moving On

On to Delhi and Ghaziabad from next week. Added a second golf hole to the campus golf course at IMT Nagpur, giving more room to flex the golf muscles.

A series of dinners and lunches with various colleagues happened over the last few days, and the feelings that usually remain at the periphery threatened to spill over, that something good was coming to a close. But there has to be a closing for a new beginning to happen. So it is just as well.

Nagpur is a unique place with good vibes, and along with Kirloskar Institute, Harihar, will rank in my list of best places to work in. A good combination of nice students, nice faculty and nice staff. Tends to make you fat, if you believe in the theory of correlation between happiness and body weight.

So now I am off on a slimming quest.

Golf Lessons for New Students

Life's lessons can be learnt in many ways. Sports can be pretty useful in learning some. I played cricket for my school team, and have played many other games like Badminton, Table Tennis, Tennis without a table, Basketball, Volleyball, Hockey at some point at least for a trial. Badminton a little more than others.

Golf was a late entrant into my life, and we started because of easy access to some cheap courses in the U.S. For about 5 dollars, we could play nine holes in the Clemson, SC area. So we just hit the ball around, not achieving any degree of expertise. In Harihar, while I was at Kirloskar Institute, we had an 18 hole course within walking distance in the campus, and made full use of it.

This week, we started Golf lessons for the new batch of IMT Nagpur students. It's just an intro, but the idea is that those who get interested will pursue the game. Looks easy, but is a tough game. And teaches you a lot about yourself, like most others. One lesson I have learnt from it is that you are competing (fighting?) mostly with yourself, and not with an external competitor- student, colleague, wife or boss. If you are at peace with yourself, it shows in your (Golf) swing and game. If not, it also shows- and how! Anyway, the excitement among the learners was palpable, and it gives them something to talk about, even if they don't play it hereafter! B school is also about networking, and Golf terminology adds to the vocabulary too.

On the academic side, I have written a case about a company called Golftripz with an accompanying video (interviews with two directors of the company), which illustrates the launch of a new service aiming to take Indian golfers out to play on foreign shores. Used this in some training sessions, and it led to some good discussion.

Writing Case Studies- Some Tricks

I often get asked in faculty development programs or elsewhere, about how one can write a case study. Sometimes, even why one should use one at all in teaching management. The usual excuse is that students elsewhere are not very high IQ like in the IIMs, and therefore will not read/understand them. Or that the university system does not allow them to be used etc. My take is that internal exam and everyday teaching is under your control (the teacher's) and you should use whatever method is effective. Students will also generally find cases more effective and fun than lectures. You can supplement that with tips on tackling university exams if you like.

The other question, how to write one and why to write one, is best answered by someone who has done this. My own experience at IIML, IIMK, Kirloskar Institute and elsewhere shows that you can write effective cases in India in two ways. One, use public domain or secondary data. You can fictionalise it if you want- give a new name to the company.

Second, go to small companies or start-ups who are more willing to share information rather than large companies who are generally reluctant to do so. Some will, most won't. Go through a contact if possible-makes life easier.

Lastly, student projects can be turned into cases if you make the effort. I have several to prove the point, done at IIMK and Kirloskar Institute. The pleasure of using your own case study in class, makes the effort worthwhile, even if you don't publish it.

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