Gone Mad-the Brand

 There is this brand called Gone Mad. It has a cream wafer stick wrapped in a Rs. 5 singles pack (different flavours) and sold in a carton (below). Made by Garuda Foods, an Indonesian-Indian joint venture, they have distribution in a few Southern states and Maharashtra.

Wondering if anyone has eaten it, because I am involved in writing a case study on the brand launch. If you can, please do share your thoughts about it.