Names and Brands

Parents, beware! Names are brands, and positioning a brand is easier when the name is in sync with what the brand is doing. So, think about what your kid's name will be. India has some great names coming out of our history, mythology, and collective cultures.

Ajatshatru is literally, a person who has no enemies. Loved by all, hated by none. Mamata, notwithstanding a prominent politician who signifies anything but, means love of a kind.

I like the sound of some names (may or may not have anything to do with the people behind it- I am not telling)- Alok, Meghna, Shweta, Neha, Shruti, Bala, Frane, Steve, Saumya, Gopal, Prabhakar, Vikas (who doesn't like development? :) ), anything with a Kaur following it (ha, ha), Srinivas, Pooja, Prarthana (you may have guessed why), Anupama, Roshni, Priya, Anuradha, Manju, Raghavendra, Samrendra, Shahida, Divya, Abhinav, Tanaya, Nikita, ...Ok, I can go on. Leslie, Robin, Shirley, Lauren, Ron, are some that are easy on the tongue, and these were/are some friends too.

The point is just that it is easier on the kids if parents give some thought to what the kids and the public at large may think about the name, or the ease with which they can say it.


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