Teaching Digital Marketing

I always have a lot of fun teaching, mainly because I try and get students to do small activities in class, and enjoy what they come up with in response. This time, thanks to Anjali who assisted me in teaching, we had a new exercise. They had to come up with an endorsement on video for a matrimonial site (of their choice). It had to be only 30 seconds long.

Another activity was to do a podcast, for a brand in a given category. Some came up with very creative ideas for one, using only audio. Of course, I continued with a blogging exercise that student groups have to do through the length of the course, on things to do with Digital Marketing. There were a few interesting ones there too. Viewership stats also had to be shown, and ways in which the blogs were promoted.

There were a few other activities too,  which I will describe some other time.

The Mumbai MBA class also had subscribed to this course, and due to the smaller class size, it was a pleasure to teach it there. I really think our class sizes are too big for anyone's good.

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