Digital Marketing Course- Second Edition

Just started teaching the Digital Marketing course for its second run. In between last year and this year, two important things happened.. a team of our students (Kalaivani and team) won the Google Online Marketing Challenge for Asia Pacific..I happened to be their mentor. Second, I ran an MDP at IIM Indore on Digital Marketing, attended by several participants from industry.

Looks like we are going great guns with this year's edition too. Should be exciting, with a lot of exercises packed into the course, including creating a blog and populating it. And making a video ad film. Nothing like live projects to liven up a course, as I learnt during my MBA!

This course also runs at our Mumbai campus for part-time and full time students. Looking forward to that too.

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