Lalithaa Jewellery- Advertising Strategy

 The biggest thing to hit Hyderabad, it seems, is a bald guy trying to persuade people to buy jewellery at a store called Lalithaa Jewellery. The pic above shows him. These hoardings are all over the city, and you can't miss them. The shot below is of the huge store at the Somajiguda junction. Great advertising, which urges consumers to take an estimate for any piece of jewellery along with a pic of the same, and go compare prices at a few OTHER stores..and buy wherever they find the best value/price. Giving celebrity ads a run for their money.

at
Labels: , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Do Kishore at Pune

 Two Kishore fans sang their heart out at this show on August 4, his 97th birth anniversary. Makarand Patankar and Jitendra Bhuruk, along wi...

These Were Liked a Lot

  • Fun With Alums- At Home
     Got a surprise visit from two IPM alums who were in my Marketing Research class too- Amogh Jawa and Vanshika Chaudhary- she's on to a P...
  • Kicking off Alum Meets 2020
    These are not the official ones, but meets with alums of different places I have taught in, personally, either at Indore or elsewhere. Met ...
  • Friends Through Golf and IIM Indore
     Golf has given me a lot of new friends- teaching it, I mean. One of these I taught on request, was a talented actor from IIM Indore FPM pro...
  • Caselets on People I Know
     Ok, this is a continuing series, and many more people I know are yet to be covered. But let me try- NIFT Students- Thanks to Bhaskar Banerj...
  • Meeting an Ex Student
     Usually, I am not very talkative. But in the right company, I can hold a long conversation. Happened again in the company of my friend Swat...
  • Apni Dhun Mein Rehta Hoon
    I discovered a new website thanks to an article I was reading in the Mint Lounge (the saturday paper that I have come to like). It is www.re...
  • Some Meetings are Just Too Good
     Ok, one such meetup happened yesterday, with old friends, Prachi Jain and Pratishtha Batra, of IIM Indore fame. There was a new member too ...