Avoid selfies, if you want really good pics. Usually they are the worst, other things being equal. Obviously, then, you have to get someone to click you and whoever is with you.
Assuming you do, get a good background, without standing at the edge of a cliff. But check around if you can find a better spot, and go for it.
An angle and distance are the most important, and light is the most important.. that's what photography is about..
Smile, if that looks good on you. Sometimes, a non-smiley is more appropriate for the situation, or setting.
If the pic is really important, posed is better than candid. Candid ones can go either way. Silly poses too are fine, and sometimes better than serious ones. Wear a hat, if there's one. A Vietnamese conical one is best (from experience)..
If the background is unique, try and get it into the pic. Enhances you in the process. If it's not, close up on you is most effective.
Think about how you will use the pic- in what size, or where on social media.. of course, you can crop. Or correct some defects, but not all.
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