Airline Brands

Once upon a time, there were these brands of airlines-

Pan Am- an example of a failed American enterprise.
TWA- Another example.
Modiluft- one of the Modis and Lufthansa collaborated on this one.
East West- Came from the Middle East, and went nowhere.
Sahara- later besahara, and sold to Jet, it had a nice tagline, "Emotionally yours" . Its erstwhile promoter is now in jail.
Kingfisher- flashy and stylish while it lasted.
Kingfisher Red- was always in the red.
Jet Konnect- it has been 'jettisoned' coz it had lost its connect with passengers.
Paramount- it's of paramount importance to find out what went wrong with it.
Sabena- despite its Arabian-sounding name, it was a Belgian carrier. Hercule Poirot would know.
Indian Airlines- My first flight ever was on this airline, from Dibrugarh to Calcutta (it was still that in 1983). Merged with Air India.

Now, with rebranding of Jet Airways as one brand rather than two from December 1, it has come a full circle.

Other airlines I have flown (and did not cause to stop flying, except a couple) are Thai, Malaysian, Singapore, Swiss, Eastern (US, domestic), US Air, Delta, Air Asia, Tiger, Air France, Lufthansa. I remember Air France had a good selection of wines.


Diamond Head said…
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