So it was that we played this game involving bidding for a good position on a digital search platform. The bidding happens against a keyword which you think people will use to search (online) for your product, and if you want your advertisement to show up on the search results.
One can, of course, be found without paying, if your website content is the most relevant to the search query/keyword, but paying for it assures you a position in the top few advertised spots.
Anyway, the game was quite useful as a learning device and the class was able to articulate a few takeaways from only two rounds of playing it, with a real company-Golftripz- being the subject used, on whose behalf the bids were made.
We are also trying out an ad film for online use on Youtube or elsewhere (blog, webpage), for marketing your brand online. Let's see how that goes..