About a year ago, almost seven ads across different product categories had an unexpected person (or more than one persons) dancing somewhere. Were they taking one concept and selling it to multiple clients? Or was it different ad agencies that had stopped thinking altogether and blindly copied that idea from others? No idea.
Detergent ads all have white clothes. And this has been going on for 30 years that I know of. Who wears white?
Underwear ads, Deo ads, and Fairness cream ads (yes, they exist), all have a sameness about them that is disheartening, and they probably do not succeed in selling the product beyond what it would sell without the ads..
Looking forward to a breakthrough that is overdue..Kuchh khaas hai?