The most popular adjective in an advertisement is "new" or sometimes, "new and improved". Why? Because we are always searching for novelty in life. Amongst some of us, even the social greeting is "Hi, so what's new?"
Our quest for novelty is individual and institutional. I keep getting asked the question "Why did you join or continue working in academics?" One of the first thing that comes to mind is that you are constantly seeing young, enthusiastic and yes, "new" faces around you all the time-at least once a year.
It is that time of the year now. IMT Nagpur has a new batch entering for their 2011-13 journey through our PGDM/MBA program. The senior batch, 2010-2012, is also back 'renewed' from an experience of industry via their summer internships. There is a lot of excitement at the campus, and anticipation of the year ahead. The monsoon having arrived, both Nagpur and the campus are lush green.
There is another 'new' addition to the family as well. I mean the IMT family, not mine. IMT Hyderabad opens its doors this year to its first batch of students. July first week. It is located on a 30 acre campus at Shamshabad very close to the new airport. This will increase the Brand IMT penetration into the South, and make us truly pan-India. We also have a Dubai campus that adds an international flavour.
2 comments:
Congratulations!
And so very true. The English got bored of their island so actually moved over an ocean and founded NEW England.
Stateside it has become a compulsive disorder of sorts to expect a NEW iphone version every six months and the delay in release causes user deprivation in the extreme.
When I went to do my Ph.D. to the US in the late 80s, I was surprised by two things-new car models launched every year, and prices of petrol going down as well as up. These two things were quite different from what we were used to then. I suppose marketers (at least some) have managed to be extra-successful in making us expect NEW things a bit too frequently for our own good.
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