I taught a class (one session) on the subject after a long time. Two authors who I recommend on the subject are Seth Godin and Guy Kawasaki. I used the book e-Marketing by Rob Stokes when I was teaching this as a full course at IIM Indore a few years ago. I also taught a Doctoral Seminar based on Journal papers on this subject. Some pics from the latest outing at Austin Tower campus of JIS University.
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All thought digital marketing one of the high demand field
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