This is the team that I was lucky to mentor for the Google Online Marketing Challenge, 2017. And won in the Asia Pacific Adwords Certification category, beating hundreds, maybe thousands, of competing teams from the region. Proud moment for IIM Indore!
The team worked with a limited budget given to all teams, and came up with a spectacular increase in relevant metrics for their chosen brand- Bhalaje Photography, Chennai. The Click Through Rate or CTR is one such metric. The client increased his business, in addition to intermediate metrics like awareness for his brand. It involved thinking on their feet to experiment, and change strategy when required.
And all this was while simultaneously handling their Summer Internship. Hard work pays!
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