Text Book Nostalgia

I am suddenly nostalgic about text books. Not certain I read all of them, though.

Resnick and Halliday was a Physics text.

BL Theraja wrote several books that became our Bibles for Electrical Engineering.

Tuli's book on Chemistry I still remember the title of.

Pindyck and Rubenfeld was one for Macroeconomics, and Paul Samuelson, for Microeconomics.

Don't remember the book for Advertising, only the fancy ads shown by guest faculty at IIMB.

There was also a thick Operations Research book, that terrified me by its sheer size.

But I was impressed by some non-text books about various management disciplines. Ogilvy on Advertising, Positioning, Maverick, The Goal, for instance.

I did not exactly like them, but some books that I referred to in Marketing Research included those by Green and Tull, Luck and Rubin, and Churchill. They inspired me to write my own.


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