Modi- A Marketing Genius

This is not about politics, but about academics. In particular, the discipline called Marketing. Whatever may be your political inclinations, one must acknowledge a marketing guru when you see one. I consider Anna Hazare as one, and Modi as another.

The hysteria among commoners and Kings to welcome him anywhere he chooses to go (China, Japan, Bhutan, Nepal are some recent places), is something seen rarely in these days of extreme cynicism. What contributes to this series of grand welcomes is not clear yet. But it is true that a lot of people believe he can deliver. The simple things he talks about in a simple (simplistic at times) manner is a great lesson in communication. We often get carried away by big words and bombast without asking any of the 'marketers' in politics to spell out what they intend to do. A brand that does that in any other category will certainly fail.

The image of a no-nonsense, grounded hard worker has remained, right from his campaigning days. His shrewd marginalising of potential 'competitors' within the party has not been missed by many. His use of the media when it suits him (and staying away at other times) has left people begging for more (scarcity creating 'demand'?). His vision of a great, self-sufficient India has a lot of buy-in among youth tired of old, corrupt and moribund politicians who did little (or could have done a lot more) for the common man.

Finally, if you can market yourself to Americans in the U.S., the quintessential land of marketers, you got it made!


Diamond Head said…
What exactly is a Bund?
as in Moribund; Deutsche Bund; Tank Bund; jero jero saat?
Diamond Head said…
Not to be confused with Bharat bund..Jharkhand bund, Pune bund (closed for business in spite of modi's open for business narra(tive).
Rajendra said…
Bund-a bindhaast hai, you mean? :)

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