Arrogant Ads

There is this latest fad on facebook of trying to impress the potential reader with the line “..and what he did next will amaze you” or something equally inane. If I was amazed at every little thing happening around me, I would indeed be amazing(ly stupid).

Ads that are trying to entice people to buy (or read or view) can’t afford to be arrogant, in my not-so-arrogant opinion- won’t go so far as to call it IMHO. Otherwise, you will end up killing whatever chances you have of attracting customers (readers/viewers). Why, then, do we have such lines?

Maybe it’s easier to be arrogant. Ask Arnab. His dictionary does not have the section starting with “h” and therefore humility is something that is beyond him. Before him, Karan Thapar tried the same trick. Where is he today?

And pray what is this I hear about 'The Amazing Spiderman?' You mean the guy who spun webs earlier was just an ordinary man (or spider)? 

Comments

Diamond Head said…
what if your name was Amay Singh?
Rajendra said…
I would be illiterate, growing up in the badlands, wielding a gun or two in a gang of rural or urban dacoits-amay-zing in its own way, I suppose.

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