Actual Experience Minus Expectation

There is a theory in Services Marketing that the Satisfaction of a Service customer for any kind of service is given by a formula Perception of Performance- Expectation. If Perception of actual service experience is higher than expectations, the customer is satisfied. Could be true of life as well. Karma with zero expectation would probably sound outrageous to most of us, but isn't that what the famous four lines from the Bhagvad Gita advocate?

But that (lowering of expectations) applies only to "rewards" that one expects, and not to the quality brought to the doing of the job. There are intangible gains from anything done well. A smile of gratefulness, a burp of satisfaction (from a belly you filled with your cooking), a hug from a child you told a story to, or a look of understanding (rare though it may be) from a student you have been teaching.

My favourite example of expectation and its impact is from films. Sholay was one of the best things to happen in the Hindi film industry. But expectations from Ramesh Sippy (the director of Sholay) were sky-high after that, and he could never again meet them, not with Shaan (not a bad movie) or any other film he made since. So, the flip side of doing well, be aware, is that it will raise expectations from you for the next time. Not such a bad thing, really, for quality improvement.

Comments

ಭಾಶೇ said…
Right. All those one time hit and vanished actors, for that matter even writers suffered because of the high standard they set for themselves when they clicked once.

That's why they say, success is achievable but to remain there is tough. :)
Rajendra said…
Very true, Sowmya. Not getting 'drunk' on success is important.

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