My text books on Marketing Research and Services Marketing (Published by McGraw-Hill India) derive their uniqueness from cases contributed by students, and contextual examples. Some of these contributors and contributions. These are mostly from KIAMS and IIMK. Later edition of M.R. had IIM Indore students' case studies too. Many were fictional, but realistic.
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
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Guest Lectures and Invited Lectures
These are different from regular teaching that might stretch over 30-45 sessions. Therefore, you can approach it differently. Create intere...

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Ok, this is a continuing series, and many more people I know are yet to be covered. But let me try- NIFT Students- Thanks to Bhaskar Banerj...
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A long time ago, when I worked with Kirloskar Institute at Harihar, we launched a brand new PGDM program there. The first batch of students...
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Usually, I am not very talkative. But in the right company, I can hold a long conversation. Happened again in the company of my friend Swat...
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Students Over the Years- Part (2019 Edition) Part 1 Sanjana Rao Yarram She was awesome as Lady Bracknell in the staging of The ...
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I discovered a new website thanks to an article I was reading in the Mint Lounge (the saturday paper that I have come to like). It is www.re...
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Brilliant material for a play. I first saw the movie, and by chance, found the book last week. The movie was very good, starred Elizabeth T...
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I am amazed at the patience that parents have in organising elaborate weddings. I am not complaining, just observing. Went to a 2-day affai...
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